When you meet someone, after, “What do you do?” you’re out of things to say. You suck at small talk, and those first five minutes are tough because you’re a little shy and a little insecure. But you want to make a good impression. You want...
Simple layouts that display optimally across platforms were all the rage in 2013, but the focus this year is on customers. Responsive design–layouts that repaginate to fit different screen sizes and devices–reigned supreme in 2013. That trend will likely...
You could have the best product or service in the world, but if nobody knows about it, how are they going to buy it? Steve Takle, editor of The Business Show Guide, explains why marketing is essential to the success of your business. There have been entire books...
Marketing occupies a precarious position in the world of business. Entrepreneurs are fully aware of its necessity, but it also has to come as one of the final stages in development. Should you have an in-house marketing team or outsource to a proven agency? Should the...
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since...
1. Page titles should be as descriptive as possible about the content of the page and include main keyword target of the page. 2. Headers should include target keyword of the page. 3. Content should be carefully considered and include the keyword and derivative...
