1. Page titles should be as descriptive as possible about the content of the page and include main keyword target of the page. 2. Headers should include target keyword of the page. 3. Content should be carefully considered and include the keyword and derivative...
No 1 – No Targeting By trying to target everybody you can very easily end up targeting nobody, your offering may be seen as too generic and not fit for any particular sector. Taking a photograph without focus will just produce a blurred image, targeting is just...
If you run an ecommerce business then now is the time to start planning your Christmas marketing campaign. Chloë Thomas offers some top tips to get you started. If you’re running an online shop, it’s easy to leave it and think you can do it later but, as...
